Who's Buying NFTs in the Metaverse and Why?: Identifying Influencing Factors and Segmenting Potential Buyers using Principal Component Analysis and K-means Clustering

Michael Hollaus; Markus Drab

Who's Buying NFTs in the Metaverse and Why? Identifying Influencing Factors and Segmenting Potential Buyers using Principal Component Analysis and K-means Clustering

Michael Hollaus
, Markus Drab

Department of E-Commerce

Research output: Contribution to conference › Paper › peer-review

Original language	German
Publication status	Published - May 2023
Event	52nd EMAC Annual Conference - Odense, Denmark Duration: 23 May 2023 → 26 May 2023

Conference

Conference	52nd EMAC Annual Conference
Country/Territory	Denmark
City	Odense
Period	23/05/23 → 26/05/23

Access to Document

https://proceedings.emac-online.org/pdfs/A2023-114091.pdf

Cite this

@conference{9f35fa96e30847f9837312df4046802f,

title = "Who's Buying NFTs in the Metaverse and Why?: Identifying Influencing Factors and Segmenting Potential Buyers using Principal Component Analysis and K-means Clustering",

author = "Michael Hollaus and Markus Drab",

year = "2023",

month = may,

language = "Deutsch",

note = "52nd EMAC Annual Conference ; Conference date: 23-05-2023 Through 26-05-2023",

}