When credibility truly matters online: Investigating the role of source credibility for the impact of customer reviews

Research output: Contribution to journal › Article › peer-review

1 Citation (Scopus)

Original language	English
Pages (from-to)	353-358
Number of pages	6
Journal	Advances in Consumer Research
Volume	44
Publication status	Published - 2016
Externally published	Yes

Cite this

@article{b6e21ff5a4984b3a8a8c25225d0b7851,

title = "When credibility truly matters online: Investigating the role of source credibility for the impact of customer reviews",

author = "Wolfgang Weitzl and Elisabeth Wolfsteiner and Sabine Einwiller and Udo Wagner",

year = "2016",

language = "English",

volume = "44",

pages = "353--358",

journal = "Advances in Consumer Research",

issn = "0098-9258",

publisher = "Association for Consumer Research",

}

TY - JOUR

T1 - When credibility truly matters online

T2 - Investigating the role of source credibility for the impact of customer reviews

AU - Weitzl, Wolfgang

AU - Wolfsteiner, Elisabeth

AU - Einwiller, Sabine

AU - Wagner, Udo

PY - 2016

Y1 - 2016

UR - https://www.scopus.com/pages/publications/85019633574

M3 - Article

AN - SCOPUS:85019633574

SN - 0098-9258

VL - 44

SP - 353

EP - 358

JO - Advances in Consumer Research

JF - Advances in Consumer Research

ER -