Original language | English |
---|---|
Pages (from-to) | 353-358 |
Number of pages | 6 |
Journal | Advances in Consumer Research |
Volume | 44 |
Publication status | Published - 2016 |
Externally published | Yes |
When credibility truly matters online: Investigating the role of source credibility for the impact of customer reviews
Wolfgang Weitzl, Elisabeth Wolfsteiner, Sabine Einwiller, Udo Wagner
Research output: Contribution to journal › Article › peer-review
1
Citation
(Scopus)