@article{0bfeb287527e4c8198d419013f814cf4,
title = "When attention-grabbing tactics backfire during media multitasking: The detrimental effect of atypical advertising slogans on brand attitude",
keywords = "Advertising slogans, Brand attitude, Manipulative intent, Media multitasking, Persuasion knowledge model",
author = "Elisabeth Wolfsteiner and Marion Garaus",
note = "Publisher Copyright: {\textcopyright} 2023 The Author(s)",
year = "2023",
month = jun,
doi = "10.1016/j.tele.2023.101981",
language = "English",
volume = "81",
journal = "Telematics and Informatics",
issn = "0736-5853",
publisher = "Elsevier Ltd",
}