Original language | English |
---|---|
Article number | 101981 |
Journal | Telematics and Informatics |
Volume | 81 |
DOIs | |
Publication status | Published - Jun 2023 |
Keywords
- Advertising slogans
- Brand attitude
- Manipulative intent
- Media multitasking
- Persuasion knowledge model
Elisabeth Wolfsteiner, Marion Garaus
Research output: Contribution to journal › Article › peer-review
Original language | English |
---|---|
Article number | 101981 |
Journal | Telematics and Informatics |
Volume | 81 |
DOIs | |
Publication status | Published - Jun 2023 |