Virtual reality in advertising: the influence of VR advertisements on brand interest via brand personality

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 2022
Event	7th International XR Conference - Lisbon, Portugal Duration: 27 Apr 2022 → 29 Apr 2022

Conference	7th International XR Conference
Country/Territory	Portugal
City	Lisbon
Period	27/04/22 → 29/04/22

Cite this

@conference{bb9dea387df74f519f9fb5fbba168fef,

title = "Virtual reality in advertising: the influence of VR advertisements on brand interest via brand personality",

author = "Elisabeth Wolfsteiner and Thomas Poscher and Kristina Haitzer",

year = "2022",

language = "English",

note = "7th International XR Conference ; Conference date: 27-04-2022 Through 29-04-2022",

}