Virtual reality in advertising: the influence of VR advertisements on brand interest via brand personality

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Publication statusPublished - 2022
Event7th International XR Conference - Lisbon, Portugal
Duration: 27 Apr 202229 Apr 2022

Conference

Conference7th International XR Conference
Country/TerritoryPortugal
CityLisbon
Period27/04/2229/04/22

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