Use of social network sites profiles in the application process

Applicants for new job positions recently expect to get opportunities to apply
quickly and easily. Companies start to offer their applicants the use of business
social network sites (SNSs) profiles like LinkedIn and Xing. The expectation is
that the application process is more convenient and motivates more applicants
to apply. This paper compares traditional channels to apply for new job positions
with new channels e. g. application forms at company career pages and profiles
at social network sites (SNSs), focusing on the younger work force. The
empirical research has been done through a survey. The survey data has been
analysed with indicators of descriptive statistics, t-test, ANOVA and correlation
analysis. The acceptance of the different channels is important to know for
human resources management to prompt individuals to apply and to provide a
comfortable opportunity for applicants. Companies have to react to the
competitive labour market and to provide a positive experience within the
recruiting process to have an advantage in the war for talents and professional
employees