The Power of Green: Color effects on ad credibility and perceived greenwashing in sustainable energy advertising

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 2026
Event	Forschungsforum der Österreichischen Fachhochschulen FFH 2026 - FH Campus 02, Graz, Austria Duration: 15 Apr 2026 → 16 Apr 2026 https://www.campus02.at/ffh-2026/

Conference	Forschungsforum der Österreichischen Fachhochschulen FFH 2026
Abbreviated title	FFH 2026
Country/Territory	Austria
City	Graz
Period	15/04/26 → 16/04/26
Internet address	https://www.campus02.at/ffh-2026/

Cite this

@conference{d1d2d59209a74a6bb8717d9eb1ff7ca8,

title = "The Power of Green: Color effects on ad credibility and perceived greenwashing in sustainable energy advertising",

author = "Elisabeth Wolfsteiner and Sandra Holub and Sebastian Geyer",

year = "2026",

language = "English",

note = "Forschungsforum der {\"O}sterreichischen Fachhochschulen FFH 2026 ; Conference date: 15-04-2026 Through 16-04-2026",

url = "https://www.campus02.at/ffh-2026/",

}