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The nature of customer experience and its determinants in the retail context: Literature review

  • Johannes Kepler University Linz
  • Upper Austria University of Applied Sciences

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Original languageEnglish
Title of host publicationProceedings of the 15th International Conference on Business Information Systems 2020 "Developments, Opportunities and Challenges of Digitization", WIRTSCHAFTSINFORMATIK 2020
PublisherGITO Verlag
ISBN (Electronic)9783955453350
DOIs
Publication statusPublished - 2020
Externally publishedYes
Event15th International Conference on Business Information Systems 2020: Developments, Opportunities and Challenges of Digitization, WIRTSCHAFTSINFORMATIK 2020 - Potsdam, Germany
Duration: 8 Mar 202011 Mar 2020

Publication series

NameProceedings of the 15th International Conference on Business Information Systems 2020 "Developments, Opportunities and Challenges of Digitization", WIRTSCHAFTSINFORMATIK 2020

Conference

Conference15th International Conference on Business Information Systems 2020: Developments, Opportunities and Challenges of Digitization, WIRTSCHAFTSINFORMATIK 2020
Country/TerritoryGermany
CityPotsdam
Period8/03/2011/03/20

Keywords

  • Customer experience
  • Customer psychology
  • Retail environment
  • Systematic literature review

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