The impact of tactile vs. non-tactile product descriptions on haptic imagery, quality perception, and purchase intention in online retailing

Marion Garaus; Elisabeth Wolfsteiner; Sandra Holub

The impact of tactile vs. non-tactile product descriptions on haptic imagery, quality perception, and purchase intention in online retailing

Marion Garaus, Elisabeth Wolfsteiner, Sandra Holub

Institute of Marketing

Modul University Vienna

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - Mar 2024
Event	Brand Camp VI - Obergurgl, Austria Duration: 14 Mar 2024 → 16 Mar 2024

Conference

Conference	Brand Camp VI
Country/Territory	Austria
City	Obergurgl
Period	14/03/24 → 16/03/24

Cite this

@conference{ac19a049734b4700a16cfe68c081e271,

title = "The impact of tactile vs. non-tactile product descriptions on haptic imagery, quality perception, and purchase intention in online retailing",

author = "Marion Garaus and Elisabeth Wolfsteiner and Sandra Holub",

year = "2024",

month = mar,

language = "English",

note = "Brand Camp VI ; Conference date: 14-03-2024 Through 16-03-2024",

}