So close, yet so far - a methodological investigation of the potential of and optimal sample sizes for the application of napping as rapid sensory method

Kathrin Heim; Robert Andreas Fina; Roswitha Enzelberger; Elisabeth Steiner; Alexander Höftberger

So close, yet so far - a methodological investigation of the potential of and optimal sample sizes for the application of napping as rapid sensory method

FH Wiener Neustadt

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Abstract

This paper introduces a large-scale Napping study, serving the purpose of identifying the optimal sample size for a scientific employment of Napping in marketing contexts. A napping with 15 yogurt samples (n = 104) for the properties appearance, taste and texture was arranged. For the evaluation of the napping data, random samples were evaluated using MFA and GPA. Tucker´s congruence coefficient (rc) was used to interprete the results. In contrast to current standards recommending sample sizes of 9-15 respondents, our results suggest Napping sample sizes of at least 20, ideally 33 untrained subjects in order to get statistically sound results.

Original language	English
Title of host publication	Proceedings of the 11th EMAC CEE Regional Conference
Publication status	Published - 2020
Event	11th EMAC Regional Conference - online, Zagreb, Croatia Duration: 16 Sept 2020 → 19 Sept 2020

Conference

Conference	11th EMAC Regional Conference
Country/Territory	Croatia
City	Zagreb
Period	16/09/20 → 19/09/20

Methodenforschung Napping
Steiner, E. (PI), Enzelberger, R. (CoI), Fina, R. A. (CoI) & Heim, K. (PI)
1/10/19 → 30/09/20
Project: Research

11th EMAC Regional Conference
Heim, K. (Participant), Poscher, T. F. (Participant), Enzelberger, R. (Participant) & Fina, R. A. (Participant)
2020
Activity: Participating in or organising an event › Participating in a conference, workshop, ...

Cite this

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title = "So close, yet so far - a methodological investigation of the potential of and optimal sample sizes for the application of napping as rapid sensory method",

abstract = "This paper introduces a large-scale Napping study, serving the purpose of identifying the optimal sample size for a scientific employment of Napping in marketing contexts. A napping with 15 yogurt samples (n = 104) for the properties appearance, taste and texture was arranged. For the evaluation of the napping data, random samples were evaluated using MFA and GPA. Tucker´s congruence coefficient (rc) was used to interprete the results. In contrast to current standards recommending sample sizes of 9-15 respondents, our results suggest Napping sample sizes of at least 20, ideally 33 untrained subjects in order to get statistically sound results.",

author = "Kathrin Heim and Fina, \{Robert Andreas\} and Roswitha Enzelberger and Elisabeth Steiner and Alexander H{\"o}ftberger",

year = "2020",

language = "English",

booktitle = "Proceedings of the 11th EMAC CEE Regional Conference",

note = "11th EMAC Regional Conference ; Conference date: 16-09-2020 Through 19-09-2020",

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So close, yet so far - a methodological investigation of the potential of and optimal sample sizes for the application of napping as rapid sensory method. / Heim, Kathrin ; Fina, Robert Andreas ; Enzelberger, Roswitha et al.
Proceedings of the 11th EMAC CEE Regional Conference. 2020.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

TY - CHAP

T1 - So close, yet so far - a methodological investigation of the potential of and optimal sample sizes for the application of napping as rapid sensory method

AU - Heim, Kathrin

AU - Fina, Robert Andreas

AU - Enzelberger, Roswitha

AU - Steiner, Elisabeth

AU - Höftberger, Alexander

PY - 2020

Y1 - 2020

N2 - This paper introduces a large-scale Napping study, serving the purpose of identifying the optimal sample size for a scientific employment of Napping in marketing contexts. A napping with 15 yogurt samples (n = 104) for the properties appearance, taste and texture was arranged. For the evaluation of the napping data, random samples were evaluated using MFA and GPA. Tucker´s congruence coefficient (rc) was used to interprete the results. In contrast to current standards recommending sample sizes of 9-15 respondents, our results suggest Napping sample sizes of at least 20, ideally 33 untrained subjects in order to get statistically sound results.

AB - This paper introduces a large-scale Napping study, serving the purpose of identifying the optimal sample size for a scientific employment of Napping in marketing contexts. A napping with 15 yogurt samples (n = 104) for the properties appearance, taste and texture was arranged. For the evaluation of the napping data, random samples were evaluated using MFA and GPA. Tucker´s congruence coefficient (rc) was used to interprete the results. In contrast to current standards recommending sample sizes of 9-15 respondents, our results suggest Napping sample sizes of at least 20, ideally 33 untrained subjects in order to get statistically sound results.

M3 - Chapter

BT - Proceedings of the 11th EMAC CEE Regional Conference

T2 - 11th EMAC Regional Conference

Y2 - 16 September 2020 through 19 September 2020

ER -

So close, yet so far - a methodological investigation of the potential of and optimal sample sizes for the application of napping as rapid sensory method

Abstract

Conference

Fingerprint

Projects

Methodenforschung Napping

Activities

11th EMAC Regional Conference

Cite this