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Shoppers' acceptance and perceptions of electronic shelf labels

  • University of Vienna
  • Department of Marketing
  • Seeburg Castle University

Research output: Contribution to journalArticlepeer-review

23 Citations (Scopus)
Original languageEnglish
Pages (from-to)3687-3692
Number of pages6
JournalJournal of Business Research
Volume69
Issue number9
DOIs
Publication statusPublished - 1 Sept 2016
Externally publishedYes

Keywords

  • Electronic shelf labels
  • Price inferences
  • Price information prominence
  • Technology acceptance

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