| Original language | German |
|---|---|
| Title of host publication | Customer Management |
| Subtitle of host publication | Vertriebs- und Servicekonzepte der Zukunft |
| Editors | Frank Keuper, Rainer Mehl |
| Place of Publication | Berlin |
| Pages | 333-362 |
| Number of pages | 30 |
| Publication status | Published - 2011 |
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