@article{47d9d86ca0ce42de834eb914ac77966b,
title = "Selfie campaigns as advertising tactic: mental imagery as a driver of brand interest and participation",
keywords = "brand attitude, brand interest, mental imagery, selfie campaign, selfie-campaign participation",
author = "Elisabeth Wolfsteiner and Marion Garaus and Udo Wagner and Alexander Girschick",
note = "Publisher Copyright: {\textcopyright} 2022 Advertising Association.",
year = "2022",
doi = "10.1080/02650487.2022.2095836",
language = "English",
journal = "International Journal of Advertising",
issn = "0265-0487",
publisher = "Taylor and Francis Ltd.",
}