Original language | English |
---|---|
Journal | International Journal of Advertising |
DOIs | |
Publication status | Accepted/In press - 2022 |
Keywords
- brand attitude
- brand interest
- mental imagery
- selfie campaign
- selfie-campaign participation
Elisabeth Wolfsteiner, Marion Garaus, Udo Wagner, Alexander Girschick
Research output: Contribution to journal › Article › peer-review
Original language | English |
---|---|
Journal | International Journal of Advertising |
DOIs | |
Publication status | Accepted/In press - 2022 |