Seeing Beyond the Rainbow: Consumer Associations with Inclusive Brand Communication

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 2026
Event	55th EMAC Annual Conference - Bath, United Kingdom Duration: 2 Jun 2026 → 5 Jun 2026

Cite this

@conference{46b7b10845ce460bb4f6b3ebd685bc14,

title = "Seeing Beyond the Rainbow: Consumer Associations with Inclusive Brand Communication",

keywords = "Inclusion, Diversity, LGBTQIA+",

author = "Sandra Holub and Elisabeth Wolfsteiner and Marion Garaus",

year = "2026",

language = "English",

note = "55th EMAC Annual Conference ; Conference date: 02-06-2026 Through 05-06-2026",

}