Newsjacking and LGBTQIA+ advertising: Gender differences and the mediating role of brand integrity.

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@article{89b0d48e2a3947e29acbf47de9d091ab,

title = "Newsjacking and LGBTQIA+ advertising: Gender differences and the mediating role of brand integrity.",

author = "Marion Garaus and Sandra Holub and Elisabeth Wolfsteiner",

year = "2026",

doi = "10.1057/s41262-026-00442-2",

language = "English",

pages = "1",

journal = "Journal of Brand Management",

issn = "1350-231X",

publisher = "Palgrave Macmillan Ltd.",

}

TY - JOUR

T1 - Newsjacking and LGBTQIA+ advertising: Gender differences and the mediating role of brand integrity.

AU - Garaus, Marion

AU - Holub, Sandra

AU - Wolfsteiner, Elisabeth

PY - 2026

Y1 - 2026

U2 - 10.1057/s41262-026-00442-2

DO - 10.1057/s41262-026-00442-2

M3 - Article

SN - 1350-231X

SP - 1

JO - Journal of Brand Management

JF - Journal of Brand Management

ER -