More than sex: The role of femininity and masculinity in the design of personalized persuasive games

Marc Busch; Elke Mattheiss; Michaela Reisinger; Rita Orji; Peter Fröhlich; Manfred Tscheligi

doi:10.1007/978-3-319-31510-2_19

More than sex: The role of femininity and masculinity in the design of personalized persuasive games

Marc Busch
, Elke Mattheiss
, Michaela Reisinger
, Rita Orji
, Peter Fröhlich
, Manfred Tscheligi

Austrian Institute of Technology
McGill University
Paris Lodron University of Salzburg

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	Persuasive Technology - 11th International Conference, PERSUASIVE 2016, Proceedings
Editors	Manfred Tscheligi, Boris De Ruyter, Alexander Meschtscherjakov, Verena Fuchsberger, Martin Murer, Manfred Tscheligi
Publisher	Springer Verlag
Pages	219-229
Number of pages	11
ISBN (Print)	9783319315096
DOIs	https://doi.org/10.1007/978-3-319-31510-2_19
Publication status	Published - 2016
Externally published	Yes
Event	11th International Conference on Persuasive Technology, PERSUASIVE 2016 - Salzburg, Austria Duration: 5 Apr 2016 → 7 Apr 2016

Publication series

Name	Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume	9638
ISSN (Print)	0302-9743
ISSN (Electronic)	1611-3349

Conference

Conference	11th International Conference on Persuasive Technology, PERSUASIVE 2016
Country/Territory	Austria
City	Salzburg
Period	5/04/16 → 7/04/16

Keywords

Femininity
Gender identity
Masculinity
Personalization
Persuasive games
Sex

Access to Document

10.1007/978-3-319-31510-2_19

Cite this

Busch, M., Mattheiss, E., Reisinger, M., Orji, R., Fröhlich, P., & Tscheligi, M. (2016). More than sex: The role of femininity and masculinity in the design of personalized persuasive games. In M. Tscheligi, B. De Ruyter, A. Meschtscherjakov, V. Fuchsberger, M. Murer, & M. Tscheligi (Eds.), Persuasive Technology - 11th International Conference, PERSUASIVE 2016, Proceedings (pp. 219-229). (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 9638). Springer Verlag. https://doi.org/10.1007/978-3-319-31510-2_19

Busch, Marc ; Mattheiss, Elke ; Reisinger, Michaela et al. / More than sex : The role of femininity and masculinity in the design of personalized persuasive games. Persuasive Technology - 11th International Conference, PERSUASIVE 2016, Proceedings. editor / Manfred Tscheligi ; Boris De Ruyter ; Alexander Meschtscherjakov ; Verena Fuchsberger ; Martin Murer ; Manfred Tscheligi. Springer Verlag, 2016. pp. 219-229 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)).

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title = "More than sex: The role of femininity and masculinity in the design of personalized persuasive games",

keywords = "Femininity, Gender identity, Masculinity, Personalization, Persuasive games, Sex",

author = "Marc Busch and Elke Mattheiss and Michaela Reisinger and Rita Orji and Peter Fr{\"o}hlich and Manfred Tscheligi",

note = "Publisher Copyright: {\textcopyright} Springer International Publishing Switzerland 2016.; 11th International Conference on Persuasive Technology, PERSUASIVE 2016 ; Conference date: 05-04-2016 Through 07-04-2016",

year = "2016",

doi = "10.1007/978-3-319-31510-2\_19",

language = "English",

isbn = "9783319315096",

series = "Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)",

publisher = "Springer Verlag",

pages = "219--229",

editor = "Manfred Tscheligi and \{De Ruyter\}, Boris and Alexander Meschtscherjakov and Verena Fuchsberger and Martin Murer and Manfred Tscheligi",

booktitle = "Persuasive Technology - 11th International Conference, PERSUASIVE 2016, Proceedings",

}

Busch, M, Mattheiss, E, Reisinger, M, Orji, R, Fröhlich, P & Tscheligi, M 2016, More than sex: The role of femininity and masculinity in the design of personalized persuasive games. in M Tscheligi, B De Ruyter, A Meschtscherjakov, V Fuchsberger, M Murer & M Tscheligi (eds), Persuasive Technology - 11th International Conference, PERSUASIVE 2016, Proceedings. Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics), vol. 9638, Springer Verlag, pp. 219-229, 11th International Conference on Persuasive Technology, PERSUASIVE 2016, Salzburg, Austria, 5/04/16. https://doi.org/10.1007/978-3-319-31510-2_19

More than sex: The role of femininity and masculinity in the design of personalized persuasive games. / Busch, Marc; Mattheiss, Elke; Reisinger, Michaela et al.
Persuasive Technology - 11th International Conference, PERSUASIVE 2016, Proceedings. ed. / Manfred Tscheligi; Boris De Ruyter; Alexander Meschtscherjakov; Verena Fuchsberger; Martin Murer; Manfred Tscheligi. Springer Verlag, 2016. p. 219-229 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 9638).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

TY - GEN

T1 - More than sex

T2 - 11th International Conference on Persuasive Technology, PERSUASIVE 2016

AU - Busch, Marc

AU - Mattheiss, Elke

AU - Reisinger, Michaela

AU - Orji, Rita

AU - Fröhlich, Peter

AU - Tscheligi, Manfred

N1 - Publisher Copyright: © Springer International Publishing Switzerland 2016.

PY - 2016

Y1 - 2016

KW - Femininity

KW - Gender identity

KW - Masculinity

KW - Personalization

KW - Persuasive games

KW - Sex

UR - https://www.scopus.com/pages/publications/84961718077

U2 - 10.1007/978-3-319-31510-2_19

DO - 10.1007/978-3-319-31510-2_19

M3 - Conference contribution

AN - SCOPUS:84961718077

SN - 9783319315096

T3 - Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)

SP - 219

EP - 229

BT - Persuasive Technology - 11th International Conference, PERSUASIVE 2016, Proceedings

A2 - Tscheligi, Manfred

A2 - De Ruyter, Boris

A2 - Meschtscherjakov, Alexander

A2 - Fuchsberger, Verena

A2 - Murer, Martin

A2 - Tscheligi, Manfred

PB - Springer Verlag

Y2 - 5 April 2016 through 7 April 2016

ER -

Busch M, Mattheiss E, Reisinger M, Orji R, Fröhlich P, Tscheligi M. More than sex: The role of femininity and masculinity in the design of personalized persuasive games. In Tscheligi M, De Ruyter B, Meschtscherjakov A, Fuchsberger V, Murer M, Tscheligi M, editors, Persuasive Technology - 11th International Conference, PERSUASIVE 2016, Proceedings. Springer Verlag. 2016. p. 219-229. (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)). doi: 10.1007/978-3-319-31510-2_19

More than sex: The role of femininity and masculinity in the design of personalized persuasive games

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