@article{8ddb46960ee4461fa0bd97ce632e6f5c,
title = "Media multitasking, advertising appeal, and gender effects",
keywords = "Advertising appeal, Gender effects, Heuristic processing model, Media multitasking",
author = "Marion Garaus and Elisabeth Wolfsteiner",
note = "Publisher Copyright: {\textcopyright} 2022, The Author(s).",
year = "2023",
month = feb,
doi = "10.1007/s11846-022-00535-7",
language = "English",
volume = "17",
pages = "539--567",
journal = "Review of Managerial Science",
issn = "1863-6683",
publisher = "Springer Verlag",
number = "2",
}