Media multitasking, advertising appeal, and gender effects

Marion Garaus; Elisabeth Wolfsteiner

doi:10.1007/s11846-022-00535-7

Media multitasking, advertising appeal, and gender effects

Marion Garaus, Elisabeth Wolfsteiner

University of Applied Sciences Wiener Neustadt

Research output: Contribution to journal › Article › peer-review

2 Citations (Scopus)

Original language	English
Pages (from-to)	539-567
Number of pages	29
Journal	Review of Managerial Science
Volume	17
Issue number	2
DOIs	https://doi.org/10.1007/s11846-022-00535-7
Publication status	Published - Feb 2023

Keywords

Advertising appeal
Gender effects
Heuristic processing model
Media multitasking

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10.1007/s11846-022-00535-7

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title = "Media multitasking, advertising appeal, and gender effects",

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author = "Marion Garaus and Elisabeth Wolfsteiner",

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doi = "10.1007/s11846-022-00535-7",

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AU - Wolfsteiner, Elisabeth

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JO - Review of Managerial Science

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Media multitasking, advertising appeal, and gender effects

Keywords

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