Labelling Generative AI Investigating Consumer Preferences For AIGenerated vs. Human-Written Product Descriptions And Their Impact On Purchase Intention

Julia Eisner

Labelling Generative AI Investigating Consumer Preferences For AIGenerated vs. Human-Written Product Descriptions And Their Impact On Purchase Intention

Julia Eisner

Institute of Marketing

Research output: Contribution to conference › Poster › peer-review

Original language	English
Publication status	Published - May 2024
Event	53rd Annual Conference of The European Marketing Academy - BucharestvUniversity of Economic Studies , Bucharest, Romania Duration: 28 May 2024 → 31 May 2024

Conference

Conference	53rd Annual Conference of The European Marketing Academy
Country/Territory	Romania
City	Bucharest
Period	28/05/24 → 31/05/24

Cite this

@conference{12301819df6546deae5733d9428972e4,

title = "Labelling Generative AI Investigating Consumer Preferences For AIGenerated vs. Human-Written Product Descriptions And Their Impact On Purchase Intention",

author = "Julia Eisner",

year = "2024",

month = may,

language = "English",

note = "53rd Annual Conference of The European Marketing Academy ; Conference date: 28-05-2024 Through 31-05-2024",

}