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Influence of personality traits on choice of retail purchasing channel: Literature review and research agenda

  • Institute of Business Informatics—Information Engineering
  • Johannes Kepler University Linz
  • Upper Austria University of Applied Sciences

Research output: Contribution to journalReview articlepeer-review

Original languageEnglish
Pages (from-to)3299-3320
Number of pages22
JournalJournal of Theoretical and Applied Electronic Commerce Research
Volume16
Issue number7
DOIs
Publication statusPublished - Dec 2021
Externally publishedYes

Keywords

  • Channels
  • Consumer behavior
  • Consumer psychology
  • E-commerce
  • Omnichannel buyer behavior
  • Online consumer behavior
  • Retailing

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