Incentivizing Consumers Towards a More Sustainable Online Shopping Behavior: A Study on Nudging Strategies in B2C E-Commerce

Michael Hollaus; Julia Schantl

doi:10.1145/3514262.3514268

Incentivizing Consumers Towards a More Sustainable Online Shopping Behavior: A Study on Nudging Strategies in B2C E-Commerce

Michael Hollaus
, Julia Schantl

University of Applied Sciences Wiener Neustadt

University of Applied Sciences

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	2022 13th International Conference on E-Education, E-Business, E-Management, and E-Learning, IC4E 2022
Publisher	Association for Computing Machinery
Pages	372-376
Number of pages	5
ISBN (Electronic)	9781450387187
DOIs	https://doi.org/10.1145/3514262.3514268
Publication status	Published - 14 Jan 2022
Event	13th International Conference on E-Education, E-Business, E-Management, and E-Learning, IC4E 2022 - Virtual, Online, Japan Duration: 14 Jan 2022 → 17 Jan 2022

Publication series

Name	ACM International Conference Proceeding Series

Conference

Conference	13th International Conference on E-Education, E-Business, E-Management, and E-Learning, IC4E 2022
Country/Territory	Japan
City	Virtual, Online
Period	14/01/22 → 17/01/22

Keywords

E-Commerce
Nudging Strategies
Online Shopping Behavior
Sustainability

Access to Document

10.1145/3514262.3514268

Cite this

Hollaus, M., & Schantl, J. (2022). Incentivizing Consumers Towards a More Sustainable Online Shopping Behavior: A Study on Nudging Strategies in B2C E-Commerce. In 2022 13th International Conference on E-Education, E-Business, E-Management, and E-Learning, IC4E 2022 (pp. 372-376). (ACM International Conference Proceeding Series). Association for Computing Machinery. https://doi.org/10.1145/3514262.3514268

Hollaus, Michael ; Schantl, Julia. / Incentivizing Consumers Towards a More Sustainable Online Shopping Behavior : A Study on Nudging Strategies in B2C E-Commerce. 2022 13th International Conference on E-Education, E-Business, E-Management, and E-Learning, IC4E 2022. Association for Computing Machinery, 2022. pp. 372-376 (ACM International Conference Proceeding Series).

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keywords = "E-Commerce, Nudging Strategies, Online Shopping Behavior, Sustainability",

author = "Michael Hollaus and Julia Schantl",

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year = "2022",

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Hollaus, M & Schantl, J 2022, Incentivizing Consumers Towards a More Sustainable Online Shopping Behavior: A Study on Nudging Strategies in B2C E-Commerce. in 2022 13th International Conference on E-Education, E-Business, E-Management, and E-Learning, IC4E 2022. ACM International Conference Proceeding Series, Association for Computing Machinery, pp. 372-376, 13th International Conference on E-Education, E-Business, E-Management, and E-Learning, IC4E 2022, Virtual, Online, Japan, 14/01/22. https://doi.org/10.1145/3514262.3514268

Incentivizing Consumers Towards a More Sustainable Online Shopping Behavior: A Study on Nudging Strategies in B2C E-Commerce. / Hollaus, Michael; Schantl, Julia.
2022 13th International Conference on E-Education, E-Business, E-Management, and E-Learning, IC4E 2022. Association for Computing Machinery, 2022. p. 372-376 (ACM International Conference Proceeding Series).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

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AU - Schantl, Julia

PY - 2022/1/14

Y1 - 2022/1/14

KW - E-Commerce

KW - Nudging Strategies

KW - Online Shopping Behavior

KW - Sustainability

UR - https://www.scopus.com/pages/publications/85129155078

U2 - 10.1145/3514262.3514268

DO - 10.1145/3514262.3514268

M3 - Conference contribution

AN - SCOPUS:85129155078

T3 - ACM International Conference Proceeding Series

SP - 372

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BT - 2022 13th International Conference on E-Education, E-Business, E-Management, and E-Learning, IC4E 2022

PB - Association for Computing Machinery

Y2 - 14 January 2022 through 17 January 2022

ER -

Hollaus M, Schantl J. Incentivizing Consumers Towards a More Sustainable Online Shopping Behavior: A Study on Nudging Strategies in B2C E-Commerce. In 2022 13th International Conference on E-Education, E-Business, E-Management, and E-Learning, IC4E 2022. Association for Computing Machinery. 2022. p. 372-376. (ACM International Conference Proceeding Series). doi: 10.1145/3514262.3514268

Incentivizing Consumers Towards a More Sustainable Online Shopping Behavior: A Study on Nudging Strategies in B2C E-Commerce

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