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How to Measure Customers’ Emotional Experience? A Short Review of Current Methods and a Call for Neurophysiological Approaches

  • Johannes Kepler University Linz
  • Upper Austria University of Applied Sciences

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Original languageEnglish
Title of host publicationInformation Systems and Neuroscience - NeuroIS Retreat 2020
EditorsFred D. Davis, René Riedl, Jan vom Brocke, Pierre-Majorique Léger, Adriane B. Randolph, Thomas Fischer
PublisherSpringer Science and Business Media Deutschland GmbH
Pages211-219
Number of pages9
ISBN (Print)9783030600723
DOIs
Publication statusPublished - 2020
Externally publishedYes
EventVirtual conference NeuroIS Retreat, 2020 - Vienna, Austria
Duration: 2 Jun 20204 Jun 2020

Publication series

NameLecture Notes in Information Systems and Organisation
Volume43
ISSN (Print)2195-4968
ISSN (Electronic)2195-4976

Conference

ConferenceVirtual conference NeuroIS Retreat, 2020
Country/TerritoryAustria
CityVienna
Period2/06/204/06/20

Keywords

  • Customer experience
  • Emotions
  • NeuroIS
  • Retail

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