Housing activists' science communication online practices as contextual and reflexive

Based on an understanding of science communication as ‘social conversation about science’, in this paper we explore how technoscientific knowledge is communicated through housing activists’ use of online media. We analyse collaborative housing groups in Vienna and find that their online communication practices are contextual and reflexive: technoscientific knowledges are always contextualised through the activists’ political issues, while the activists constantly reflect on and negotiate their means and style of communication. The case both offers insights into the diverse ways and sites in which public sense-making about science takes place, and inspiration for other forms of science communication.