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Function or Feel? Matching Product Descriptions to Gendered Shopping Motivations in Online Retailing

  • Sigmund Freud PrivatUniversität

Research output: Contribution to conference › Paper › peer-review

Original languageEnglish
Publication statusPublished - 2026
Event55th EMAC Annual Conference - Bath, United Kingdom
Duration: 2 Jun 2026 → 5 Jun 2026

Conference

Conference55th EMAC Annual Conference
Country/TerritoryUnited Kingdom
Period2/06/26 → 5/06/26

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