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Exploring the Influence of Personality Traits on Affective Customer Experiences in Retailing: Combination of Heart Rate Variability (HRV) and Self-report Measures

  • Johannes Kepler University Linz
  • Upper Austria University of Applied Sciences

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Original languageEnglish
Title of host publicationInformation Systems and Neuroscience - NeuroIS Retreat, 2021
EditorsFred D. Davis, René Riedl, Jan vom Brocke, Pierre-Majorique Léger, Adriane B. Randolph, Gernot Müller-Putz
PublisherSpringer Science and Business Media Deutschland GmbH
Pages20-29
Number of pages10
ISBN (Print)9783030888992
DOIs
Publication statusPublished - 2021
Externally publishedYes
Event13th Annual Information Systems and Neuroscience, NeuroIS 2021 - Virtual, Online
Duration: 1 Jun 20213 Jun 2021

Publication series

NameLecture Notes in Information Systems and Organisation
Volume52 LNISO
ISSN (Print)2195-4968
ISSN (Electronic)2195-4976

Conference

Conference13th Annual Information Systems and Neuroscience, NeuroIS 2021
CityVirtual, Online
Period1/06/213/06/21

Keywords

  • Customer experience
  • Emotions
  • HRV
  • NeuroIS
  • Retail

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