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Exploring Online and In-Store Purchase Willingness: Associations With the Big Five Personality Traits, Trust, and Need for Touch

  • Anna Hermes
  • , Cornelia Sindermann
  • , Christian Montag
  • , René Riedl
  • Johannes Kepler University Linz
  • University of Ulm
  • Upper Austria University of Applied Sciences

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Article number808500
JournalFrontiers in Psychology
Volume13
DOIs
Publication statusPublished - 4 Apr 2022
Externally publishedYes

Keywords

  • Big Five
  • consumer personality
  • cross-channel shopping
  • in-store shopping
  • need for touch
  • online shopping
  • trust
  • willingness to purchase

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