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Drivers of content and strength of brand associative networks in an event context

  • Seeburg Castle University
  • Modul University Vienna

Research output: Contribution to conference › Paper › peer-review

Original languageEnglish
Publication statusPublished - Mar 2024
EventBrand Camp VI - Obergurgl, Austria
Duration: 14 Mar 2024 → 16 Mar 2024

Conference

ConferenceBrand Camp VI
Country/TerritoryAustria
CityObergurgl
Period14/03/24 → 16/03/24

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