| Original language | English |
|---|---|
| Publication status | Published - 2024 |
| Event | Brand Camp VI - Obergurgl, Austria Duration: 14 Mar 2024 → 16 Mar 2024 |
Conference
| Conference | Brand Camp VI |
|---|---|
| Country/Territory | Austria |
| City | Obergurgl |
| Period | 14/03/24 → 16/03/24 |
Drivers of content and strength of brand associative networks in an event context
Elisabeth Wolfsteiner, Reinhard Grohs, Marion Garaus
Research output: Contribution to conference › Paper › peer-review