| Original language | German |
|---|---|
| Pages (from-to) | 20 |
| Number of pages | 35 |
| Journal | Transfer. Werbeforschung & Praxis |
| Volume | 63 |
| Issue number | 3 |
| Publication status | Published - 2016 |
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Die Macht der Situation: Situationelle, käuferspezifische Einflüsse auf die Markenwahl
- Bernadette Kamleitner
- , Till Mengay
- , Sandra Holub
- Vienna University of Economics and Business
Research output: Contribution to journal › Article › peer-review