Data mining cultural aspects of social media marketing

Ronald Hochreiter; Christoph Waldhauser

doi:10.1007/978-3-319-08976-8_10

Data mining cultural aspects of social media marketing

Ronald Hochreiter
, Christoph Waldhauser

Vienna University of Economics and Business

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	Advances in Data Mining
Subtitle of host publication	Applications and Theoretical Aspects - 14th Industrial Conference, ICDM 2014, Proceedings
Publisher	Springer Verlag
Pages	130-143
Number of pages	14
ISBN (Print)	9783319089751
DOIs	https://doi.org/10.1007/978-3-319-08976-8_10
Publication status	Published - 2014
Externally published	Yes
Event	14th Industrial Conference on Advances in Data Mining: Applications and Theoretical Aspects, ICDM 2014 - St. Petersburg, Russian Federation Duration: 16 Jul 2014 → 20 Jul 2014

Publication series

Name	Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume	8557 LNAI
ISSN (Print)	0302-9743
ISSN (Electronic)	1611-3349

Conference

Conference	14th Industrial Conference on Advances in Data Mining: Applications and Theoretical Aspects, ICDM 2014
Country/Territory	Russian Federation
City	St. Petersburg
Period	16/07/14 → 20/07/14

Access to Document

10.1007/978-3-319-08976-8_10

Cite this

Hochreiter, R., & Waldhauser, C. (2014). Data mining cultural aspects of social media marketing. In Advances in Data Mining: Applications and Theoretical Aspects - 14th Industrial Conference, ICDM 2014, Proceedings (pp. 130-143). (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 8557 LNAI). Springer Verlag. https://doi.org/10.1007/978-3-319-08976-8_10

Hochreiter, Ronald ; Waldhauser, Christoph. / Data mining cultural aspects of social media marketing. Advances in Data Mining: Applications and Theoretical Aspects - 14th Industrial Conference, ICDM 2014, Proceedings. Springer Verlag, 2014. pp. 130-143 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)).

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title = "Data mining cultural aspects of social media marketing",

author = "Ronald Hochreiter and Christoph Waldhauser",

year = "2014",

doi = "10.1007/978-3-319-08976-8\_10",

language = "English",

isbn = "9783319089751",

series = "Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)",

publisher = "Springer Verlag",

pages = "130--143",

booktitle = "Advances in Data Mining",

note = "14th Industrial Conference on Advances in Data Mining: Applications and Theoretical Aspects, ICDM 2014 ; Conference date: 16-07-2014 Through 20-07-2014",

}

Hochreiter, R & Waldhauser, C 2014, Data mining cultural aspects of social media marketing. in Advances in Data Mining: Applications and Theoretical Aspects - 14th Industrial Conference, ICDM 2014, Proceedings. Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics), vol. 8557 LNAI, Springer Verlag, pp. 130-143, 14th Industrial Conference on Advances in Data Mining: Applications and Theoretical Aspects, ICDM 2014, St. Petersburg, Russian Federation, 16/07/14. https://doi.org/10.1007/978-3-319-08976-8_10

Data mining cultural aspects of social media marketing. / Hochreiter, Ronald; Waldhauser, Christoph.
Advances in Data Mining: Applications and Theoretical Aspects - 14th Industrial Conference, ICDM 2014, Proceedings. Springer Verlag, 2014. p. 130-143 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 8557 LNAI).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

TY - GEN

T1 - Data mining cultural aspects of social media marketing

AU - Hochreiter, Ronald

AU - Waldhauser, Christoph

PY - 2014

Y1 - 2014

UR - https://www.scopus.com/pages/publications/84958522173

U2 - 10.1007/978-3-319-08976-8_10

DO - 10.1007/978-3-319-08976-8_10

M3 - Conference contribution

AN - SCOPUS:84958522173

SN - 9783319089751

T3 - Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)

SP - 130

EP - 143

BT - Advances in Data Mining

PB - Springer Verlag

T2 - 14th Industrial Conference on Advances in Data Mining: Applications and Theoretical Aspects, ICDM 2014

Y2 - 16 July 2014 through 20 July 2014

ER -

Hochreiter R, Waldhauser C. Data mining cultural aspects of social media marketing. In Advances in Data Mining: Applications and Theoretical Aspects - 14th Industrial Conference, ICDM 2014, Proceedings. Springer Verlag. 2014. p. 130-143. (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)). doi: 10.1007/978-3-319-08976-8_10

Data mining cultural aspects of social media marketing

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