Crossmodal correspondences between color, smell, and texture: Investigating the sensory attributes of a body lotion

Udo Wagner; Elisabeth Steiner; Carmen Hartmann; Katharina Braun

doi:10.15358/0344-1369-2020-2-19

Crossmodal correspondences between color, smell, and texture: Investigating the sensory attributes of a body lotion

Udo Wagner
, Elisabeth Steiner
, Carmen Hartmann
, Katharina Braun

University of Vienna
Austrian Marketing University of Applied Sciences

Research output: Contribution to journal › Article › peer-review

1 Citation (Scopus)

Original language	English
Pages (from-to)	19-34
Number of pages	16
Journal	Marketing, Zeitschrift fur Forschung und Praxis
Volume	42
Issue number	2
DOIs	https://doi.org/10.15358/0344-1369-2020-2-19
Publication status	Published - 2021
Externally published	Yes

Keywords

Body lotion
Sensory marketing
Visual, olfactory, and haptic senses

Access to Document

10.15358/0344-1369-2020-2-19

Cite this

@article{c3023f653fde4648bb228c68b960b396,

title = "Crossmodal correspondences between color, smell, and texture: Investigating the sensory attributes of a body lotion",

keywords = "Body lotion, Sensory marketing, Visual, olfactory, and haptic senses",

author = "Udo Wagner and Elisabeth Steiner and Carmen Hartmann and Katharina Braun",

year = "2021",

doi = "10.15358/0344-1369-2020-2-19",

language = "English",

volume = "42",

pages = "19--34",

journal = "Marketing, Zeitschrift fur Forschung und Praxis",

issn = "0344-1369",

publisher = "C.H.BECK",

number = "2",

}

TY - JOUR

T1 - Crossmodal correspondences between color, smell, and texture

T2 - Investigating the sensory attributes of a body lotion

AU - Wagner, Udo

AU - Steiner, Elisabeth

AU - Hartmann, Carmen

AU - Braun, Katharina

PY - 2021

Y1 - 2021

KW - Body lotion

KW - Sensory marketing

KW - Visual, olfactory, and haptic senses

UR - https://www.scopus.com/pages/publications/85099911302

U2 - 10.15358/0344-1369-2020-2-19

DO - 10.15358/0344-1369-2020-2-19

M3 - Article

AN - SCOPUS:85099911302

SN - 0344-1369

VL - 42

SP - 19

EP - 34

JO - Marketing, Zeitschrift fur Forschung und Praxis

JF - Marketing, Zeitschrift fur Forschung und Praxis

IS - 2

ER -

Crossmodal correspondences between color, smell, and texture: Investigating the sensory attributes of a body lotion

Keywords

Access to Document

Other files and links

Fingerprint

Cite this