@inproceedings{f15faff5fa364482acf4bd386458e1bf,
title = "Context-aware in-car advertising: The role of message composition and service type",
keywords = "Connected car, In-car advertising, User study",
author = "Peter Fr{\"o}hlich and J{\"u}rgen Rehak",
note = "Publisher Copyright: {\textcopyright} 2014 ACM.; 6th International Conference on Automotive User Interfaces and Interactive Vehicular Applications, AutomotiveUI 2014 ; Conference date: 17-09-2014 Through 19-09-2014",
year = "2014",
month = sep,
day = "17",
doi = "10.1145/2667239.2667281",
language = "English",
series = "AutomotiveUI 2014 - 6th International Conference on Automotive User Interfaces and Interactive Vehicular Applications, in Cooperation with ACM SIGCHI - Adjunct Proceedings",
publisher = "Association for Computing Machinery",
pages = "249--255",
booktitle = "AutomotiveUI 2014 - 6th International Conference on Automotive User Interfaces and Interactive Vehicular Applications, in Cooperation with ACM SIGCHI - Adjunct Proceedings",
}