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Can consumers distinguish event sponsors from ambush marketers?

  • Seeburg Castle University
  • University of Vienna

Research output: Contribution to conference › Paper › peer-review

Original languageEnglish
Publication statusPublished - 2025
EventFranco-Austrian-German Workshop on Consumer Behavior - Montpellier, France
Duration: 25 Jun 2025 → 27 Jun 2025

Conference

ConferenceFranco-Austrian-German Workshop on Consumer Behavior
Country/TerritoryFrance
Period25/06/25 → 27/06/25

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