Acceptance of Mobile Wallets in Mobile Commerce: An Empirical Study based on Austrian Generation Y

Elisabeth Sparber; Michael Hollaus; Robert Andreas Fina

Acceptance of Mobile Wallets in Mobile Commerce: An Empirical Study based on Austrian Generation Y

Elisabeth Sparber
, Michael Hollaus
, Robert Andreas Fina

Research output: Contribution to conference › Paper › peer-review

Abstract

This study was carried out to determine the acceptance of mobile wallets in
mobile commerce in Austria based on the Technology Acceptance Model (TAM) by Davis. The TAM was expanded to include the constructs Perceived Security and Perceived Social Influence. The proposed research model was empirically tested on the basis of a quantitative online survey. A total of 134 data sets were obtained, of which 62 were valid. The subjects of this study are mobile wallet non-users living in Austria aged 25-40 years. The data collected was evaluated using Partial Least Squares structural equation models (PLS-SEM). Results show that the intention of Generation Y to use mobile wallets in Austria is significantly influenced by Perceived Usefulness, Perceived Security and Perceived Social Influence. However the Perceived Security has the greatest impact on the
behavioral intention to use mobile wallets.

Original language	English
Number of pages	11
Publication status	Published - 2021

Access to Document

https://proceedings.emac-online.org/pdfs/R2021-104599.pdf

Cite this

@conference{1922c9bf839c482ea339f4b46eafe930,

title = "Acceptance of Mobile Wallets in Mobile Commerce: An Empirical Study based on Austrian Generation Y",

abstract = " This study was carried out to determine the acceptance of mobile wallets in mobile commerce in Austria based on the Technology Acceptance Model (TAM) by Davis. The TAM was expanded to include the constructs Perceived Security and Perceived Social Influence. The proposed research model was empirically tested on the basis of a quantitative online survey. A total of 134 data sets were obtained, of which 62 were valid. The subjects of this study are mobile wallet non-users living in Austria aged 25-40 years. The data collected was evaluated using Partial Least Squares structural equation models (PLS-SEM). Results show that the intention of Generation Y to use mobile wallets in Austria is significantly influenced by Perceived Usefulness, Perceived Security and Perceived Social Influence. However the Perceived Security has the greatest impact on the behavioral intention to use mobile wallets.",

keywords = "Mobile Wallets, Mobile Commerce, Technology Acceptance Model (TAM)",

author = "Elisabeth Sparber and Michael Hollaus and Fina, \{Robert Andreas\}",

year = "2021",

language = "English",

}

TY - CONF

T1 - Acceptance of Mobile Wallets in Mobile Commerce

T2 - An Empirical Study based on Austrian Generation Y

AU - Sparber, Elisabeth

AU - Hollaus, Michael

AU - Fina, Robert Andreas

PY - 2021

Y1 - 2021

N2 - This study was carried out to determine the acceptance of mobile wallets in mobile commerce in Austria based on the Technology Acceptance Model (TAM) by Davis. The TAM was expanded to include the constructs Perceived Security and Perceived Social Influence. The proposed research model was empirically tested on the basis of a quantitative online survey. A total of 134 data sets were obtained, of which 62 were valid. The subjects of this study are mobile wallet non-users living in Austria aged 25-40 years. The data collected was evaluated using Partial Least Squares structural equation models (PLS-SEM). Results show that the intention of Generation Y to use mobile wallets in Austria is significantly influenced by Perceived Usefulness, Perceived Security and Perceived Social Influence. However the Perceived Security has the greatest impact on the behavioral intention to use mobile wallets.

AB - This study was carried out to determine the acceptance of mobile wallets in mobile commerce in Austria based on the Technology Acceptance Model (TAM) by Davis. The TAM was expanded to include the constructs Perceived Security and Perceived Social Influence. The proposed research model was empirically tested on the basis of a quantitative online survey. A total of 134 data sets were obtained, of which 62 were valid. The subjects of this study are mobile wallet non-users living in Austria aged 25-40 years. The data collected was evaluated using Partial Least Squares structural equation models (PLS-SEM). Results show that the intention of Generation Y to use mobile wallets in Austria is significantly influenced by Perceived Usefulness, Perceived Security and Perceived Social Influence. However the Perceived Security has the greatest impact on the behavioral intention to use mobile wallets.

KW - Mobile Wallets, Mobile Commerce, Technology Acceptance Model (TAM)

M3 - Paper

ER -