Virtuelle Influencer

Companies are increasingly using virtual influencers (human-like, computer-generated figures who share their everyday lives with their followers on social media) to address their target group. Examples from practice show that virtual influencers are primarily “active” in the fashion and cosmetics industry, but other industries are also considered profitable for virtual influencers. This project examines the use of virtual influencers in the travel industry and their contribution to destination marketing.