Project Details
Description
The aim is to investigate which processes take place during the visual processing of materials and which contents lead to increased activation (arousal). In addition, comprehension is queried in order to derive recommendations for the design of materials.
| Status | Finished |
|---|---|
| Effective start/end date | 1/09/20 → 31/12/23 |
study areas
- 06 Marketing & Decision Making Behaviour
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