Das Wissen der Marktforscher*innen

Project: Research

Project Details

Description

The market research industry has been undergoing a period of transformation for some time. In this qualitative research project, we will examine what kind of knowledge is generated in market research, how it is assessed and marketed, and how it circulates and is used within companies.
StatusActive
Effective start/end date1/09/2430/08/25

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