Poscher, T., Enzelberger, R., Heim, K., Fina, R., Steiner, E. & Wagner, U., 2020, 11TH EMAC REGIONAL CONFERENCE - CHALLENGING THE STATUS QUO IN MARKETING RESEARCH. Fuduric, M., Horvat, S., Komarac, T. & Skare, V. (eds.). p. 229-238 WE - Conference Proceedings Citation Inde (11TH EMAC REGIONAL CONFERENCE - CHALLENGING THE STATUS QUO IN MARKETING RESEARCH).
Research output: Chapter in Book/Report/Conference proceeding › Chapter