Personal profile
Education/Academic qualification
PhD, International Marketing Management, WU Vienna University of Economics and Business
Award Date: 1 Jan 2022
Master, Psychology, University of Vienna
Award Date: 30 Jun 2016
Bachelor, Psychology, University of Vienna
Award Date: 1 Jun 2013
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Collaborations and top research areas from the last five years
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Universal Truths about Reducing Meat Consumption?
Kwasny, T., Marth, S., Dobernig, K. & Riefler, P., 18 Sept 2025, In: Current Environmental Health Reports. 12, 1, p. 33 33.Research output: Contribution to journal › Review article › peer-review
Open Access -
PANNATURA und das Bio-Landgut Esterhazy: Grün und gewinnbringend
Pehm, M. & Marth, S., Oct 2024, Wie Unternehmen Lebensmittel vermarkten: Marketing Fallstudien. Facultas Verlags- und Buchhandels AG, p. 149 161 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter
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‘One bad apple won’t spoil the bunch’ – Representations of the “sharing economy”
Hartl, B., Marth, S., Hofmann, E. & Penz, E., Apr 2024, In: Journal of Business Research. 2024, 176, 114580.Research output: Contribution to journal › Article › peer-review
Open Access -
U can't nudge this
Holub, S., Marth, S. & Steiner, E., Dec 2023.Research output: Contribution to conference › Paper › peer-review
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Coercive and legitimate power in the sharing economy: Examining consumers’ cooperative behavior and trust
Hofmann, E., Hoelzl, E., Sabitzer, T., Hartl, B., Marth, S. & Penz, E., Dec 2022, In: Journal of Economic Psychology. 93, 102565.Research output: Contribution to journal › Article › peer-review
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57th Academy of Marketing Conference
Pototschnig, P. (Participant) & Marth, S. (Participant)
8 Jul 2025 → 10 Jul 2025Activity: Participating in or organising an event › Participating in a conference, workshop, ...
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Kooperation statt Supermarkt: FoodCoops und die Zukunft der Lebensmittelversorgung
Holub, S. (Speaker) & Marth, S. (Speaker)
2025Activity: Talk or presentation › Oral presentation
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15th Alps-Adria Psychology Conference
Kwasny, T. (Participant), Marth, S. (Participant) & Riefler, P. (Participant)
11 Sept 2024 → 13 Sept 2024Activity: Participating in or organising an event › Participating in a conference, workshop, ...
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Conference of the International Association for Research in Economic Psychology
Marth, S. (Participant), Kwasny, T. (Participant) & Riefler, P. (Participant)
19 Aug 2024 → 22 Aug 2024Activity: Participating in or organising an event › Participating in a conference, workshop, ...
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U can't nudge this
Holub, S. (Speaker), Marth, S. (Contributor) & Steiner, E. (Contributor)
11 Dec 2023 → 12 Dec 2023Activity: Talk or presentation › Oral presentation