Projects per year
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Dive into the research topics where Sandra Holub is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
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Projects
- 1 Finished
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biscuit4all
Steiner, E. (PI), Poscher, T. F. (CoI), Wolfsteiner, E. (CoI), Eibl, S. (CoI), Dobernig, K. (PI) & Holub, S. (CoI)
27/10/22 → 30/06/24
Project: Research
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B2B Podcast Report: You speak - we listen
Holub, S., Riegler, M., Reiterer, J. & Steiner, E., Dec 2024Research output: Other contribution
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Direktverkauf 2.0, Potenziale und Limitationen: zwischen Tradition und Innovation – digitale Wege als Schlüssel für zukunftsfähiges Wirtschaften regionaler Kleinproduzent:innen
Holub, S. & König, J., 2024, SDG 8: Menschenwürdige Arbeit und Wirtschaftswachstum. Globale Ziele für nachhaltige Entwicklung.. Fabisch, N., Schmidpeter, R., Schuster, G. & Sihn-Weber, A. (eds.). Berlin, Heidelberg: Springer Gabler, 13 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter
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Karmage - der geilste Käsereiverband
Holub, S., Hauer, S. A. & Steiner, E., 2024, Wie Unternehmen Lebensmittel vermarkten: Fallstudienbuch zum Lebensmittelmarketing. Riefler, P., Wallnöfer, L., Pöchtrager, S. & Meixner, O. (eds.). Wien: Facultas Verlags- und Buchhandels AG, (Marketing Fallstudien).Research output: Chapter in Book/Report/Conference proceeding › Chapter
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The impact of tactile vs. non-tactile product descriptions on haptic imagery, quality perception, and purchase intention in online retailing
Garaus, M., Wolfsteiner, E. & Holub, S., 2024.Research output: Contribution to conference › Paper › peer-review
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The Times They Are A-Changin': Adapting to New Agricultural Paradigms through Direct Sales
Holub, S. & König, J., 2024.Research output: Contribution to conference › Paper › peer-review
Activities
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„Branding – Wie werde ich Marken Sieger“
Holub, S. (Speaker)
18 Apr 2024Activity: Talk or presentation › Invited talk
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Entwicklungen in der Direktvermarktung
Holub, S. (Speaker)
10 Mar 2024Activity: Talk or presentation › Invited talk
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U can't nudge this
Holub, S. (Speaker), Marth, S. (Contributor) & Steiner, E. (Contributor)
11 Dec 2023 → 12 Dec 2023Activity: Talk or presentation › Oral presentation
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International Centre for Anti-Consumption Research (ICAR) Symposium
Holub, S. (Speaker) & König, J. (Speaker)
11 Dec 2023 → 12 Dec 2023Activity: Talk or presentation › Oral presentation
Prizes
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Ella - Auszeichnung für exzellente Lehr- und Lernformate an der FHWN (2. Platz)
Holub, S. (Recipient) & Wolfsteiner, E. (Recipient), 5 Nov 2024
Prize
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Press/Media
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Der Konsument der Zukunft und die schleichende Konsumverweigerung
10/08/15
1 item of Media coverage
Press/Media