Personal profile
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 12 Responsible Consumption and Production
Collaborations and top research areas from the last five years
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Der Effekt der Faktoren Integrität, Benevolenz und Kompetenz auf das Vertrauen von Männern in Fitness-InfluencerInnen auf Instagram
Pittner, M., Kolar, G. & Buchegger, N., 16 Sept 2024, 53rd DGPs Congress/15th ÖGP Conference.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
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Sustainability-oriented target groups and the effect of the locus of control on their word-of-mouth communication
Pittner, M. & Kolar, G., 27 May 2023, 21st congress of European Association of Work and Organizational Psychology (EAWOP), Katowice: Conference Proceedings.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
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Mediennutzungsverhalten von wirtschaftswissenschaftlichen Studienanfängern und deren Einstellung zu digitalem Lernen
Pittner, M., Steiner, P. & Portenkirchner, I., 2019, Forschungsforum der österreichischen Fachhochschulen (FFH) 2019.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
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Personality traits and credibility of CSR measures as factors of social reputation of food retailers
Pittner, M. & Kolar, G., 1 Jun 2019, 19th congress of European Association of Work and Organizational Psychology (EAWOP), Turin: Conference Proceedings.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
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Consumer Segment LOHAS: Nachhaltigkeitsorientierte Dialoggruppen im Lebensmitteleinzelhandel
Pittner, M., 2017, Wiesbaden: Springer Gabler. 45 p.Research output: Book/Report › Book › peer-review
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Shop Advocates und Word of Mouth. Umsatz und Reputation steigern mit "grünen" Superpromotern
Pittner, M. (Speaker)
6 Nov 2017Activity: Talk or presentation › Oral presentation
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International Negotiation Intensive Project, EU-Lifelong Learning Programme: Crisis Communication in an International Setting
Pittner, M. (Speaker)
16 Apr 2012 → 27 Apr 2012Activity: Talk or presentation › Invited talk
Thesis
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Aufbau von Bekanntheit und Sympathie durch strategische Kommunikation: Am Beispiel des Modelabels ulliKo
Pittner, M. (Author), 2024Student thesis: Master's Thesis
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