Research output per year
Research output per year
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Der Effekt der Faktoren Integrität, Benevolenz und Kompetenz auf das Vertrauen von Männern in Fitness-InfluencerInnen auf Instagram
Pittner, M., Kolar, G. & Buchegger, N., 16 Sept 2024, 53rd DGPs Congress/15th ÖGP Conference.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
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Sustainability-oriented target groups and the effect of the locus of control on their word-of-mouth communication
Pittner, M. & Kolar, G., 27 May 2023, 21st congress of European Association of Work and Organizational Psychology (EAWOP), Katowice: Conference Proceedings.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
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Mediennutzungsverhalten von wirtschaftswissenschaftlichen Studienanfängern und deren Einstellung zu digitalem Lernen
Pittner, M., Steiner, P. & Portenkirchner, I., 2019, Forschungsforum der österreichischen Fachhochschulen (FFH) 2019.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
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Personality traits and credibility of CSR measures as factors of social reputation of food retailers
Pittner, M. & Kolar, G., 1 Jun 2019, 19th congress of European Association of Work and Organizational Psychology (EAWOP), Turin: Conference Proceedings.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
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Consumer Segment LOHAS: Nachhaltigkeitsorientierte Dialoggruppen im Lebensmitteleinzelhandel
Pittner, M., 2017, Wiesbaden: Springer Gabler. 45 p.Research output: Book/Report › Book › peer-review
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Shop Advocates und Word of Mouth. Umsatz und Reputation steigern mit "grünen" Superpromotern
Pittner, M. (Speaker)
6 Nov 2017Activity: Talk or presentation › Oral presentation
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International Negotiation Intensive Project, EU-Lifelong Learning Programme: Crisis Communication in an International Setting
Pittner, M. (Speaker)
16 Apr 2012 → 27 Apr 2012Activity: Talk or presentation › Invited talk
Thesis
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Aufbau von Bekanntheit und Sympathie durch strategische Kommunikation: Am Beispiel des Modelabels ulliKo
Pittner, M. (Author), 2024Student thesis: Master's Thesis
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