Institute of Market Research & Methodology

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2024

Exploring the Impact of Food Neophobia on Young Consumers' Acceptance of Meat Substitutes
Heim, K., Fina, R. A., Poscher, T., Felbinger, C., Fina, P. & Steiner, R., 11 Sept 2024.
Research output: Contribution to conference › Poster › peer-review
2023
Algae as a food ingredient – identification of key target groups
Felbinger, C., Fina, R. A., Heim, K., Reiterlehner, A. & Zweytick, G., 2023.
Research output: Contribution to conference › Poster › peer-review
Understanding Adolescent Acceptance of Meat Substitute Products: A Sensory Evaluation Study Accounting for Food Aversion and Neophobia
Fina, R. A., Heim, K., Poscher, T. & Felbinger, C., 2023.
Research output: Contribution to conference › Poster › peer-review
2022

Building green brand trust of environmental-conscious consumers by using identity-based brand management on the example of natural cosmetic brands
Schmidt, M. & Fina, R. A., 2022.
Research output: Contribution to conference › Poster › peer-review
Comparison of methods for generating sensory vocabulary for further use in CATA studies with consumers
Fina, R. A., Heim, K., Enzelberger, R., Poscher, T., Steiner, E. & Höftberger, A., 2022.
Research output: Contribution to conference › Poster › peer-review
Overcoming consumption barriers for conscious food products: the role of vivid sensory imagery Veggies want to know more about it: The influence of sustainability- and health-related product information on sensory acceptance differentiated according to diets
Heim, K., Janecek, K. & Fina, R. A., 2022.
Research output: Contribution to conference › Poster › peer-review
2021
A methodological investigation of the suitability of napping studies for characterizing sensory modalities
Fina, R. A., Heim, K., Enzelberger, R., Poscher, T., Steiner, E. & Höftberger, A., 2021.
Research output: Contribution to conference › Poster › peer-review
Best practice solutions for high response rates for hedonic analysis in pandemic-crisis
Enzelberger, R., Heim, K., Fina, R. A., Poscher, T., Steiner, E. & Höftberger, A., 2021.
Research output: Contribution to conference › Poster › peer-review
Comparison of methods for generating sensory vocabulary for further use in CATA studies with consumers
Heim, K., Enzelberger, R., Fina, R. A., Poscher, T., Steiner, E. & Höftberger, A., 2021.
Research output: Contribution to conference › Poster › peer-review
2020
Overcoming consumption barriers for conscious food products: The role of vivid sensory imagery
Steiner, E., Poscher, T., Fina, R. A., Enzelberger, R., Heim, K. & Wagner, U., 2020.
Research output: Contribution to conference › Poster › peer-review
So close, yet so far - a methodological investigation of the potential of and optimal sample sizes for the application of napping as rapid sensory method
Fina, R. A., Enzelberger, R., Heim, K., Steiner, E. & Höftberger, A., 2020.
Research output: Contribution to conference › Poster › peer-review
2019
The integration of visual and oral somatosensory information How color intensity impacts texture expectations and perceptions of food products
Fina, R. A., Heim, K., Maurer, S., Steiner, E. & Enzelberger, R., 2019.
Research output: Contribution to conference › Poster › peer-review