Projects per year
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Dive into the research topics where Institute of Marketing is active. These topic labels come from the works of this organisation's members. Together they form a unique fingerprint.
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Profiles
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DigiWell
Eibl, S. (PI), Tatzer-Hanten, V. C. (CoI), Wölk, M. (CoI) & Wolfsteiner, E. (CoI)
1/02/24 → 30/09/24
Project: Research
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Avoiding, experimenting, adopting: a segment-based analysis of Austrian meat alternative consumers
Garaus, M., Garaus, C., Holub, S. & Wolfsteiner, E., 2025, In: British Food Journal. 2025, p. 1-14 14 p.Research output: Contribution to journal › Article › peer-review
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Can consumers distinguish event sponsors from ambush marketers?
Grohs, R., Wolfsteiner, E. & Wagner, U., 2025.Research output: Contribution to conference › Paper › peer-review
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Eating with a purpose: how food-sharing labels influence favourable consumer responses to restaurants
Garaus, M., Garaus, C. & Holub, S., 2025, In: British Food Journal. 2025Research output: Contribution to journal › Article › peer-review
Activities
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FROG - Future and Reality of Gaming
Riegler, M. (Participant)
11 Oct 2025 → 12 Oct 2025Activity: Participating in or organising an event › Participating in a conference, workshop, ...
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Start E-Commerce – Potenziale & Limitationen, Anwendungsfelder, Systemauswahl
Holub, S. (Speaker), Poscher, T. F. (Speaker) & Kalischko, T. (Speaker)
1 Oct 2025Activity: Talk or presentation › Oral presentation
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57th Academy of Marketing Conference
Pototschnig, P. (Participant) & Marth, S. (Participant)
8 Jul 2025 → 10 Jul 2025Activity: Participating in or organising an event › Participating in a conference, workshop, ...
Prizes
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Best Paper Award für "Can consumers distinguish event sponsors from ambush marketers?"
Grohs, R. (Recipient), Wolfsteiner, E. (Recipient) & Wagner, U. (Recipient), 2025
Prize
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BNE Auszeichnung 2023
Heim, K. (Recipient), Fina, R. A. (Recipient), Felbinger, C. (Recipient), Poscher, T. F. (Recipient) & Enzelberger, R. (Recipient), 30 Nov 2023
Prize
Press/Media
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FHWN und zweihochzwei zeigen: Podcasts werden zum festen Bestandteil der B2B-Kommunikation
29/01/25
1 Media contribution
Press/Media
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Student theses
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Exploring arts and cultural sponsorships: a study of the relationships between sponsors, partners and museums in Vienna
Hauser, B. (Author), 2010Student thesis: Master's Thesis