Institute of Marketing

Bettina Böck
- Institute of Marketing
Person
20232023
Rebecca Caska
- Institute of Marketing
Person
Anja Ebertz
- Institute of Marketing
Person

1 Active
12 Finished

LISS24
Eigner, A. (PI), Reiterer, J. (CoI) & Böck, B. (CoI)
1/12/23 → 31/12/26
Project: Research
DigiWell
Eibl, S. (PI), Tatzer-Hanten, V. C. (CoI), Wölk, M. (CoI) & Wolfsteiner, E. (CoI)
1/02/24 → 30/09/24
Project: Research
Virtuelle Influencer
Wolfsteiner, E. (PI) & Riegler, M. (CoI)
21/11/23 → 30/09/24
Project: Research

Gender-Specific Responses to Product Descriptions in Online Retail: The Mediating Role of Certainty
Garaus, M., Wolfsteiner, E. & Holub, S., 2026.
Research output: Contribution to conference › Paper › peer-review
Seeing Everyone: How (Digital) Inclusive Brand Communication Affects Trust and Purchase Intentions
Holub, S., Kalischko, T., Riegler, M., Eibl, S. & Cykel, M., 2026.
Research output: Contribution to conference › Paper › peer-review
The Power of Green: Color effects on ad credibility and perceived greenwashing in sustainable energy advertising
Wolfsteiner, E., Holub, S. & Geyer, S., 2026.
Research output: Contribution to conference › Paper › peer-review

FROG - Future and Reality of Gaming
Riegler, M. (Participant)
11 Oct 2025 → 12 Oct 2025
Activity: Participating in or organising an event › Participating in a conference, workshop, ...
Start E-Commerce – Potenziale & Limitationen, Anwendungsfelder, Systemauswahl
Holub, S. (Speaker), Poscher, T. F. (Speaker) & Kalischko, T. (Speaker)
1 Oct 2025
Activity: Talk or presentation › Oral presentation
57th Academy of Marketing Conference
Pototschnig, P. (Participant) & Marth, S. (Participant)
8 Jul 2025 → 10 Jul 2025
Activity: Participating in or organising an event › Participating in a conference, workshop, ...

Best Paper Award für "Can consumers distinguish event sponsors from ambush marketers?"
Grohs, R. (Recipient), Wolfsteiner, E. (Recipient) & Wagner, U. (Recipient), 2025
Prize
Best Presentation Award
Hollaus, M. (Recipient), 2022
Prize
BNE Auszeichnung 2023
Heim, K. (Recipient), Fina, R. A. (Recipient), Felbinger, C. (Recipient), Poscher, T. F. (Recipient) & Enzelberger, R. (Recipient), 30 Nov 2023
Prize

Wenn Essensreste die Beliebtheit steigern
Holub, S.
26/09/25
1 item of Media coverage
Press/Media
FHWN und zweihochzwei zeigen: Podcasts werden zum festen Bestandteil der B2B-Kommunikation
Riegler, M. & Holub, S.
29/01/25
1 Media contribution
Press/Media
Nicht von Rabatten blenden lassen
Holub, S.
23/11/24
1 item of Media coverage
Press/Media

Exploring arts and cultural sponsorships: a study of the relationships between sponsors, partners and museums in Vienna
Hauser, B. (Author), 2010
Student thesis: Master's Thesis