Projects per year
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Dive into the research topics where Institute of Marketing is active. These topic labels come from the works of this organisation's members. Together they form a unique fingerprint.
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Profiles
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DigiWell
Eibl, S. (PI), Tatzer-Hanten, V. C. (CoI), Wölk, M. (CoI) & Wolfsteiner, E. (CoI)
1/02/24 → 30/09/24
Project: Research
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B2B Podcast Report: You speak - we listen
Holub, S., Riegler, M., Reiterer, J. & Steiner, E., Dec 2024Research output: Other contribution
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Beyond Wiener Würstel: Investigating Austrian Consumer Sentiments Towards Meat Alternatives
Garaus, M., Garaus, C. & Holub, S., 2024.Research output: Contribution to conference › Poster › peer-review
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Die Akzeptanz von Fleischsubstituten bei Jugendlichen und jungen Erwachsenen: Eine sensorische Evaluierungsstudie unter Berücksichtigung von Nahrungsaversionen und Neophobie
Poscher, T., Fina, R. A., Heim, K., Felbinger, C., Fina, P. & Steiner, R., Jun 2024. 8 p.Research output: Contribution to conference › Paper › peer-review
Activities
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Mensch trifft Ki – Ein Spannungsfeld zwischen Effizienz und Verantwortung
Eisner, J. (Speaker)
9 Apr 2025Activity: Talk or presentation › Invited talk
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Gesellschaftliche Auswirkungen & Ethik von KI
Eisner, J. (Speaker)
25 Mar 2025Activity: Talk or presentation › Invited talk
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Nudging & Sustainable Consumer Behaviour
Holub, S. (Speaker)
20 Mar 2025Activity: Talk or presentation › Oral presentation
Prizes
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BNE Auszeichnung 2023
Heim, K. (Recipient), Fina, R. A. (Recipient), Felbinger, C. (Recipient), Poscher, T. F. (Recipient) & Enzelberger, R. (Recipient), 30 Nov 2023
Prize
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Ella - Auszeichnung für exzellente Lehr- und Lernformate an der FHWN (2. Platz)
Holub, S. (Recipient) & Wolfsteiner, E. (Recipient), 5 Nov 2024
Prize
Press/Media
Student theses
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Exploring arts and cultural sponsorships: a study of the relationships between sponsors, partners and museums in Vienna
Hauser, B. (Author), 2010Student thesis: Master's Thesis