57th Academy of Marketing Conference

  • Pia Pototschnig (Participant)
  • Marth, S. (Participant)

Activity: Participating in or organising an event › Participating in a conference, workshop, ...

Description

The Influence of Online Reviews on Consumer Choices in the Purchase of Sports Products: Examining the Impact of Review Characteristics.
Period8 Jul 2025 → 10 Jul 2025
Event typeConference
LocationCork, IrelandShow on map
Degree of RecognitionInternational