Who's Buying NFTs in the Metaverse and Why?: Identifying Influencing Factors and Segmenting Potential Buyers using Principal Component Analysis and K-means Clustering

Michael Hollaus; Markus Drab

Who's Buying NFTs in the Metaverse and Why? Identifying Influencing Factors and Segmenting Potential Buyers using Principal Component Analysis and K-means Clustering

Fachbereich E-Commerce

Publikation: Konferenzbeitrag › Papier › peer-review

Originalsprache	Deutsch
Publikationsstatus	Veröffentlicht - Mai 2023
Veranstaltung	52nd EMAC Annual Conference - Odense, Dänemark Dauer: 23 Mai 2023 → 26 Mai 2023

Konferenz

Konferenz	52nd EMAC Annual Conference
Land/Gebiet	Dänemark
Ort	Odense
Zeitraum	23/05/23 → 26/05/23

Zugriff auf Dokument

https://proceedings.emac-online.org/pdfs/A2023-114091.pdf

Dieses zitieren

@conference{9f35fa96e30847f9837312df4046802f,

title = "Who's Buying NFTs in the Metaverse and Why?: Identifying Influencing Factors and Segmenting Potential Buyers using Principal Component Analysis and K-means Clustering",

author = "Michael Hollaus and Markus Drab",

year = "2023",

month = may,

language = "Deutsch",

note = "52nd EMAC Annual Conference ; Conference date: 23-05-2023 Through 26-05-2023",

}